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Hi Folks · since 2016

Business first.

We came up at Publicis and spent ten years consulting for major European brands. The lesson stuck: technology is useless until it serves a clear business KPI. That's the lens we bring to every AI build.

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The Hi Folks founders in conversation

Our story

Building conversation since 2016.

Hi Folks is two teams under one roof. Here is how we got here.

  1. 2016

    We co-founded Hi Folks with one mission: help brands find new ways to engage their audiences.

  2. 2018

    One conviction took hold: communities and conversation would define the decade. We were among the first agencies in Belgium to put instant messaging at the heart of brand activations, building chatbots that engaged thousands of consumers in real time.

  3. 2024

    AI arrived. We brought AI agents into our chatbots to automate conversations, and quickly saw the stakes ran far deeper than automation.

  4. 2025

    Everyone talks about AI. Almost everyone has tried ChatGPT. Yet when we ask business owners for one case where AI earned them measurable ROI, almost none can point to it.

  5. Today

    So we split the two businesses, so each one is clear. And we created Hi Folks Studio.

One DNA · Two missions

One company, two crafts.

The Hi Folks Agency team at work
The Agency

Conversational marketing. We run business messaging, with WhatsApp at the center, to win customers and keep them.

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Olivier Danhier, Hi Folks Studio
The Studio

AI that pays off. We find where AI fits your business, build it inside your tools, and prove the ROI.

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How we think

Three rules we don't break.

ROI over hype

We don't build because something is trendy. We build because it makes a measurable difference. If we can't see the ROI, we say so.

Delete before automate

Before automating a task, we question it. The worst thing to automate is a process that shouldn't exist. We remove first, then build.

Designed for people

An AI is only as good as the experience around it. We design systems your team and your customers actually want to use.

Led by experience

The people behind the work.

Olivier Danhier

Olivier Danhier

Co-founder · Hi Folks Studio

Twenty years in digital, brand-side and consulting. Olivier leads the Studio: he finds where AI earns its place, and makes sure it ships and drives real ROI.

LinkedIn
Raphael Cardon

Raphael Cardon

Co-founder · Hi Folks Agency

Twenty years in the digital industry. Raphael pioneered messaging marketing in Belgium and leads the Agency: conversation strategy and word-of-mouth systems that get brands talked about.

LinkedIn

The Agency

Business messaging, done properly.

Your customers already live in their messaging apps. The agency turns that into a channel: setup, strategy, and conversations that qualify leads and keep customers close, run by people who have done it since 2016.

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What the agency runs.

Six ways it turns conversation into customers.

Word of Mouth

We help brands recruit and engage thousands of consumers through ambassador campaigns.

Customer reviews

We recruit testers, guide them in chat, and turn it into reviews that sell.

Creator campaigns

An agent briefs your creators, answers them around the clock, chases deadlines, and collects the content.

Email to WhatsApp

We move your list to where people actually open and reply: 95% open rate, 6× engagement.

Ads & Social

We run the ads and social that feed the top of all this.

Not sure where AI fits your business?

Book a free 30-minute call. Honest answers on where AI brings real value, and where it doesn't.

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Juno, the hi folks AI assistant, booking a call on WhatsApp

Meet Juno, our AI assistant on WhatsApp.

Ask him anything about our services, or let him book your discovery call. A small taste of what we build for clients.

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